The love therapist

fiorucciYour worst vice? Loving women too much. Your greatest virtue? Loving women too much. Elio  Fiorucci from MarieClaire Interview

Elio Fiorucci was found dead the 20th of July in his apartment in Milano. He died for a sudden illness probably during the day before. He was eighty year old. With him an era in Italian fashion industry definitely disappears.

He began his career in fashion at the age of 17, making its way up selling slippers in his father’s store in Milan. His talent soon led him to explore new creative territories. So he began to travel and brought back with him suggestions, new ideas and rare items.

In 1967, in the middle of the beat generation era,  he opened in Galleria Passarella in the centre of Milan his first flagship store. It was a store which was never seen before in Milan or elsewhere.  Entering there it was like being admitted to a fairy world: you left behind the grayness of Milan to find yourself surrounded by neon lights, bright colored phones, space lamps, pop icons and images, garden gnomes, vintage clothes and scents. A circle of loyal friends and customers started to frequent the shop dreaming a world full of new colors. Fiorucci was the first fashion brand to revisit a classic look with a fresh new pop touch. The two Victorian chubby cherubs became the internationally recognized emblem of the brand and they were printed in series on t-shirts, bags, accessories and household items.

In 1976 Fiorucci opened his first flagship store on 59th Street in New York. The store soon became a cult place of the city, attended by leading representatives of the avant garde style of the time. One of its fun was Andy Warhol, who celebrated at the boutique his revolutionary magazine, ‘Interview’.

In 1977 in Manhattan something happens that would have became legendary: Studio 54 was opened in NY and Elio Fiorucci was commissioned to treat the Opening Ceremony. The elite of the international jet-set was present and from that moment the people never stopped animating the crazy nights of the club.

In 1982 the French company named Dupont launched a new material: Lycra. Elio Fiorucci shuffled it with denim to create the first stretch jeans of history: practical, feminine and seductive. An authentic revolution.

In 2003 after having sold the store in Galleria, Elio renewed the brand, creating the project “Love Therapy”: a line of colorful, ironic clothing that he chose to represent with two dwarves similar to Snow White’s friends.

The geniture

According to Grazia Bordoni, Fiorucci was born at 10:15 CET the 10th of June 1935. I rectified the time of birth by a direction of Sun to the opposition of Mars. Mars is the malefic against hairesis and it is configured in the nativity with the Sun, the Apheta,

Elio Fiorucci

Temperament, complexion and manners

The Ascendent is in the first degrees of Virgo so Mercury rules it by domicile, exaltation and term. The Lord of Horoscope, Mercury, is in Cancer. in The Moon is in Libra ruled by Saturn and Venus. The Moon is waxing so she has wet and hot qualities and she is applying to Venus and Mercury. Moreover Moon is going to perfect a conjunction with Mars. So the Ptolemaic Lord of Temperament are Venus and Mercury.  Therefore the temperament is Sanguine. Venus, being occidental, is hot and wet and gives shapely, graceful features and a luxurious look. Mercury, occidental and retrograde, gives more dryness and thin lineaments. The rising sign of Virgo, a human sign, confers him a rather tall, well proportionated body.

The Lord of the Soul or of manners is from the Moon and Mercury. Since Mercury is in Cancer and the Moon in Libra applying to Venus and Mercury, the Lord of the Soul is Venus with the secondary influence of Mars.  Ptolemy says:

Allied with Venus, in honourable positions, Mars makes his subjects pleasing, cheerful, friendly, soft-living, happy, playful, artless, graceful, fond of dancing, erotic, artistic, imitative, pleasure-loving, able to secure themselves property,masculine, and given to misconduct in matters of love, but still successful, circumspect, and sensible, difficult to convict and discreet, furthermore passionate for both young men and young women, spendthrifts, quick-tempered, and jealous


The Professional Success

The Lord of Activity is Venus which is close to the Sun, visible, receiving the application of the Moon from Libra, its domicile. Moreover Venus is with Sirius, the brightest star in the sky, of nature of Jupiter and Mars, which gives “ambition and magnanimity” says Cardano. Ptolemy says:

If Venus rules action, she makes her subjects persons whose activities lie among the perfumes of flowers or of unguents, in wine, colours, dyes, spices, or adornments, as, for example, sellers of unguents, weavers of chaplets, innkeepers, wine-merchants, druggists, weavers, dealers in spices, painters, dyers, sellers of clothing

The Saturn is doryphoros to the Sun having rulership by triplicity and being configured by square. Though triplicity is a secondary dignity it still can give some honor , taking in count that Saturn is angular. Venus is doryphoros to the Moon since it is in the following degree of the Moon and it is Lord of the Moon. Moreover Venus is in almugea or idioprosopia or proper face with the Moon, having the same distant which separate their domiciles.So Venus is the planet which gives honor and dignity and it also is the Lord of Activity, signifying that fame and success come from his own work and profession.

The Lover of Women


In the case of men, we investigate through Mars what is the disposition with respect to matters of love. In Fiorucci’s geniture Mars in Libra is in sextile to Venus in Leo. As Ptolemy says:

With Venus alone, or if Jupiter also is with her, but Saturn is not present, he produces lustful, careless men, who seek their pleasures from every quarter; and if one of the planets is an evening and the other a morning star, men who have relations with both males and females, but no more than moderately inclined to either. But if both are evening stars, they will be inclined toward the females alone, and if the signs of the zodiac are feminine, they themselves will be pathics.

So Fiorucci was very fond of women since both Venus and Mars are both evening star but Venus is in a masculine sign, Leo.


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